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The history of the boilerplate and 7 tips on how to write one
If you’ve never written a press release, much less read one, you might not know what a boilerplate is. So let’s take a look at the history, form and function of the boilerplate. A Little History In the...
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What’s on your plate? Using boilerplates to tell your story
By Josh Kahn, Senior Editor at the Los Angeles office Ask anyone what makes for a good press release, and the likely first answer is, “a catchy headline.” After all, an engaging headline is what...
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